Big ideas don't require big teams.
We are a San Francisco-East Bay boutique marketing consultancy offering strategic and creative services for small to medium-sized brands, organizations, businesses, foundations, and schools.
We are a small team with big ideas. Our team of strategists, content creators, writers, and designers is dedicated to developing efficient communications that help you achieve your marketing goals in a smarter, more compelling way.
Our team members have diverse backgrounds and various expertise offering complete marketing services. Services include brand strategy and positioning, digital marketing strategy, social media strategy and execution, content stategy, and all forms of copywriting. Our president Jennifer Charron specializes in brand messaging, creating authentic conversations through social media posts, blogs, criticism, and journalism.
Services
Our goal is to provide effective and creative resolutions to your business problems.
We start with the principles of marketing strategy and consumer behavior to develop brand strategies and creative solutions, then bring them to life through compelling brand, digital and content experiences that resonate with your audience. We strive to create an emotional and relevant bond between your brand and your audience by creating an engaging conversation.
We bring a fresh, objective set of eyes to your current marketing and strategies. Looking at everything from messaging and target audiences to all of your online and offline efforts to ensure you have an optimized marketing mix and aren’t wasting dollars on tactics that aren’t working.
Whether it’s improving your company’s digital presence to drive more traffic to your site, improving your message to stand out from competitors, or solidifying a sales process to ensure you are capturing and converting every potential lead–creating an integrated marketing plan that serves as a foundation for all of your marketing efforts focuses your resources and budget on areas that are most likely to resonate with your audience and help you meet your goals.
How We Work
We are a small team with big ideas. Our clients hire us as thinking partners. We work alongside your team to create and develop your best strategies. Our team of strategists, content creators and designers is dedicated to developing efficient communications that help you achieve your marketing goals in a smarter, more compelling way.
Our members can work independently or as a team. You may want one of us to work with your marketing team to tweak your brand positioning. You may want a full team to revamp your go-to-market strategy; or you may want one of our writers to provide your digital marketing content. Our niche is that we let you decide how we can help you best. And if you don't know; that's OK. We can make recommendations based on our experience.
Our Process:
Planning the marketing strategy is typically a 3-4 week process where we meet with key stakeholders to clarify primary objectives, conduct informational interviews, research the competitive landscape, review existing plans and materials, analyze the ROI of current marketing spends, and develop recommendations for strategies and tactics based on ourfindings. The scope of services vary depending on need.
Articles & Updates
Staying current with the latest marketing trends and communication strategies isn't always easy, but being aware of changes and innovations as they are happening can keep you ahead of the curve. To help stay on top with the latest opportunities and trends, check out our blog including articles, dispatches and updates ...
Our Practice
The home office is in Lafayette, California, but our team of professionals work almost anywhere - Oakland Impact Hub, client offices, home, coffee shops, hiking in the hills, driving - you name it. That said, we're flexible.
Working together with us, you can actively and consciously engage in creating your story. We will uncover the story you want to tell and develop a brand strategy and messaging framework that helps your entire team tell it in a way that best communicates who you are, what you stand for and what you offer customers.
— Jennifer Ann Charron
Our Mission:
To help you create an integrated Marketing Plan that serves as a foundation for all of your marketing efforts and focuses your resources and budget on areas that are most likely to resonate with your audience and help you meet your goals.