Marketing teams don’t have to produce all their marketing material on their own. A great way to lighten the workload on while highlighting customers is to leverage user-generated content (UGC). UGC is more authentic and trustworthy because it comes from a brand’s customers and advocates.
By tapping into UGC, brands can effectively start to shape brand perception and sentiment by highlighting content from loyal customers. This sort of content is also highly effective at boosting user engagement and interaction, especially on social media. Here’s a list of some of the best UGC companies out there. CLICK HERE